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Mystery Shopping is the practice of using shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising and product quality.
If you think your business needs more customers to have higher profit, you’re wrong! You need your customers to return. Are your customers willing to drive past a closer and maybe even cheaper competitor, just to come back to you? Mystery Shopping is a research tool that helps your brand find out how to get retain customers. Why? Because you need to inspect what you expect!
Mystery Shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by online queries. …… mystery shops are also valuable for companies providing an online service or product.
Type of Mystery Shopping Services
ON-SITE
This is the most common type of mystery shopping, where the mystery shopper visits the business in person and evaluates the customer service, product selection and store cleanliness.
ONLINE
Mystery shoppers visit the business’s website and evaluate the ease of use, product selection and customer service.
BENCHMARKING
Mystery shoppers visit multiple businesses in the same industry and compare their customer service, product selection and store cleanliness.
PRICING SURVEYS
Mystery shoppers collect information about the prices of products or services offered by different businesses. This information can be used by businesses to ensure that their prices are competitive.
